Here's how we think about pricing digital products — the reasoning we use, and the mistakes that are easiest to make.
Price for the outcome, not the file
A template that saves someone two days of work is worth more than its file size suggests. Anchor your price to the time or money it saves your customer, not to how long it took you to make.
Tiered pricing beats one-size-fits-all
Offering a free tier, a mid-tier, and a premium/team tier captures customers at different willingness to pay without leaving money on the table. Our Pro and Team plans exist for exactly this reason.
Bundle to increase average order value
Customers who'd hesitate at a single $39 course often say yes to a bundle of three related products at $79. The perceived value goes up even as your effective price per item goes down.
Don't compete on price alone
Undercutting competitors trains customers to expect the lowest price, not the best product. Raising prices alongside quality is a far better bet than racing to the bottom.
Test it in public
The fastest way to know if a price is right is to launch it and watch conversion. We adjust pricing within the first two weeks of every new product based on real purchase data, not guesses.