The 11 sections

Getting better answers

Prompts 1–10

Previewed below

Product ideas & validation

Prompts 11–20

In the kit

Sales pages & copy

Prompts 21–32

In the kit

Email marketing

Prompts 33–42

In the kit

Social media & repurposing

Prompts 43–54

In the kit

Blog & SEO

Prompts 55–62

In the kit

Customer support & replies

Prompts 63–70

In the kit

Pricing & offers

Prompts 71–78

In the kit

Research & understanding customers

Prompts 79–86

In the kit

Planning & productivity

Prompts 87–94

In the kit

Editing & improving your writing

Prompts 95–102

In the kit

Sample: the first section, in full

Ten prompts that make every other prompt in the pack work better. Copy and use them now.

#1 Set up your business context once

Before we start, here's context about my business. Use it in every answer in this conversation:

I run [business name], which sells [what you sell] to [who buys it].
My customers' biggest problem is [problem]. What makes us different is [difference].
Our tone of voice is [e.g. friendly and plain-spoken, no hype].

Reply with a one-sentence summary so I know you've understood.

Tip: In ChatGPT, paste this into Custom Instructions; in Claude, into a Project's instructions. Then you never need to paste it again.

#2 Ask me questions first

I need help with [task]. Before you answer, ask me up to 5 questions about anything you'd need to know to do this really well. Ask them all at once, then wait for my answers.

#3 Improve my prompt

Here's a prompt I'm about to use: [paste prompt]. Rewrite it so it gets a better result: add the context, constraints and output format it's missing. Then explain in two lines what you changed and why.

#4 Give me options, not one answer

Give me 5 genuinely different approaches to [task], not 5 variations of the same idea. For each, one line on when it's the best choice. Then recommend one.

#5 Critique your own answer

Look back at your last answer. What's the weakest part? What did you assume that might not be true for me? What would an expert disagree with? Then give me an improved version.

#6 Match my writing style

Here are three things I've written: [paste samples]. Describe my writing style in 5 bullet points (sentence length, tone, words I use and avoid, structure). Then use that style for everything you write for me in this conversation.

#7 The role–task–format formula

Act as [role, e.g. an experienced email marketer]. Your task is [task] for [audience]. The result should be [format, e.g. a table / 5 bullet points / under 200 words]. Avoid [things you don't want].

#8 Flag what you're unsure of

Answer this: [question]. Mark any statement you're not confident about with (unverified), and tell me what I should check myself before relying on it.

#9 Keep this, change that

That's close. Keep [the parts that work]. Change [what to change], and make it [shorter / more specific / more casual]. Don't touch anything else.

#10 Turn a conversation into a reusable prompt

We've gone back and forth to get this result. Write me a single prompt I could use next time to get a result this good on the first try, with [placeholders] for the parts that change.

And one with its example output

Prompt #22 from Sales pages & copy, with the start of the kind of answer it produces.

#22 20 headlines

Write 20 headlines for a sales page selling [product] to [audience]. The main outcome is [outcome]. Give 5 each of: outcome-focused, problem-focused, curiosity-based, and specific-number-based. Keep each under 12 words.
**Outcome-focused**
1. Send proposals that clients say yes to
2. Close your books in ten minutes a month
…

**Specific-number-based**
16. 15 client emails for the conversations you keep putting off
17. Six templates, one afternoon, a business that runs itself
…

This is a preview. It shows the 10 prompts in “Getting better answers” and one from “Sales pages & copy”. The full pack has 102 prompts across 11 sections, in a searchable offline browser with one-click copy, plus Markdown and CSV versions.