What's inside
- Introduction — included in this preview
- Choosing What to Build — opening included below
- Validating Demand
- Building the MVP
- Pricing Strategy
- Launching
- Growth & Retention
- Money, Tax & Operations
Plus three working appendices: Checklists for every stage, Swipe Copy you can adapt directly, and a five-step Pricing Worksheet. Every chapter ends with an exercise.
Introduction — Why digital products?
Digital products have the best margins of almost any business model: build once, sell infinitely, no inventory, no shipping. But "no inventory" doesn't mean "no work." This guide walks through every stage of building a digital product business that actually generates revenue — not just downloads.
It's organized as seven chapters you can read straight through or jump into based on where you are right now.
Chapter 1 — Choosing What to Build
The biggest mistake in digital products isn't bad execution — it's building something nobody was asking for. Start from a problem, not a format.
Where good product ideas come from:
- Something you've rebuilt from scratch more than twice in your own work
- A recurring question or complaint you hear from your audience or clients
- A gap between a free tool and an expensive enterprise one
This is a preview. You've read the introduction and the opening of Chapter 1 — roughly 300 of about 6,700 words. The full guide continues with the five-axis idea scorecard, the validation ladder and a complete pre-sell playbook with outreach scripts, ruthless MVP scoping and packaging, pricing anchored to what your product replaces (with bundle maths and a real price-testing protocol), a four-week launch sequence, the four metrics worth tracking, and a chapter on platform fees, VAT on digital goods, refunds and support. Plus checklists, swipe copy and a pricing worksheet.