Hook & Post Template Library

Example: How to write a proposal in 30 minutes, without starting from a blank page:

How to [result] in [short time], without [common pain]:

Example: The 4-step process I use to reply to every client email in under 5 minutes:

The [number]-step process I use to [result]:

Example: If you're writing your first LinkedIn post, do this first:

If you [situation], do this first:

Example: Stop sending your CV as a Word file. Send a PDF instead.

Stop [common practice]. Do [better practice] instead.

Example: "Post every day" is wrong for most people. Here's why:

[Common belief] is wrong. Here's why:

Example: The biggest mistake I see new freelancers make with pricing:

The biggest mistake I see [audience] make with [topic]:

Example: 7 spreadsheet formulas every small-business owner should know:

[Number] [things] every [audience] should know:

Example: My 3-part framework for writing a LinkedIn post:

My [number]-part framework for [goal]:

Example: 5 questions to ask before you take on a new client:

[Number] questions to ask before you [decision]:

Example: A year ago, I sent my first invoice and forgot to add my bank details. Here's what changed:

[Time] ago, I [specific moment]. Here's what changed:

Example: I almost gave up on learning to code. Then I built one tiny tool that I actually used.

I almost [quit/gave up on] [thing]. Then [turning point].

Example: The day my laptop died before a deadline, I learned to back up everything.

The day [specific event], I learned [lesson].

Example: Why do good freelancers keep undercharging? (It's not confidence.)

Why do [audience] keep [behaviour]? (It's not [obvious reason].)

Example: What would happen if you didn't check email until noon for a week?

What would happen if you [unusual action] for [time]?

Example: There's a reason most job posts get filled before they're advertised.

There's a reason [surprising fact].

Show a transformation in a single example.

[Hook: the change you made]

Before:
[Original version]

After:
[Improved version]

What changed:
• [Change 1]
• [Change 2]
• [Change 3]

[Question]

Worked example

I rewrote one headline. Here's the difference.

Before:
Accountant | Passionate about numbers

After:
Bookkeeper for cafés | Clean books every month

What changed:
• Names who it's for
• Promises a result
• Drops a word that says nothing

What does your headline promise?

Show an improvement side by side.

[Hook]

Before: [version]
After: [version]

[Why the second works]

Worked example

Fixed a cold email opener in one edit.

Before: "I hope this finds you well."
After: "Saw your new pricing page. One idea for the FAQ:"

Specific beats polite.