What's inside

Headline formulas

25 formulas in 5 groups, with two examples each: 5 previewed below

Previewed below

About-section templates

10 templates with worked examples: 1 previewed below

Previewed below

Profile audit

20 checks with a score: the first 7 previewed below

Previewed below

Experience bullets

Bullet formula, 60-verb bank, 8 before/after rewrites

In the full product

Featured section

6 setups by goal, and how to make each item

In the full product

Photo, banner and banner maker

Checklist, safe zones and a browser tool that downloads your banner

In the full product

Connection notes

12 notes under 200 characters

In the full product

Sample: 5 of the 25 headline formulas

One from each group. Each formula has two filled-in examples, so you can see it working for different jobs.

#1 [Service] for [specific client] | [result you deliver]

[Service] for [specific client] | [result you deliver]

Example: Bookkeeper for cafés and restaurants | Clean books every month, no surprises at tax time
Example: Webflow developer for SaaS startups | Marketing sites your team can edit without you

#6 [Target job title] | [top 2 to 3 skills] | [industry or tool]

[Target job title] | [top 2 to 3 skills] | [industry or tool]

Example: Data Analyst | SQL, Power BI, Excel | Retail and logistics
Example: Front-End Developer | React, TypeScript, Accessibility | Open to remote roles

#11 [Field] student | [what you're building or learning] | [what you want next]

[Field] student | [what you're building or learning] | [what you want next]

Example: Software engineering student | Building web apps in Python | Seeking a junior role
Example: Marketing graduate | Running social for two local brands | Open to entry-level roles

#16 Writing about [topic] for [audience] | [how often or what format]

Writing about [topic] for [audience] | [how often or what format]

Example: Writing about freelancing for beginners | New post every Tuesday
Example: Writing about personal finance in the UAE | Plain-English guides, no jargon

#22 [Role]. [Niche]. [Location].

[Role]. [Niche]. [Location].

Example: Photographer. Restaurants and food brands. Dubai.
Example: Accountant. Freelancers and small companies. Remote.

Sample: 1 of the 10 About templates

Template 1: Problem → Solution → Proof → Next step

Best for: freelancers and consultants with a clear niche.

[The problem your reader has, in their words.]

[What you do about it, in one or two sentences.]

[How you work: 2 to 4 short points.]

[Proof: a result, a client type, or a project.]

[Next step: exactly how to contact you.]

Sample: the first 7 of the 20 audit checks

This is a preview. It shows 5 of the 25 headline formulas, 1 of the 10 About templates and 7 of the 20 audit checks. The full kit adds the other 20 formulas and 9 templates, the experience-bullet guide, Featured setups, the photo and banner guide, 12 connection notes and the banner maker.