What's included
Seven chapters: how search actually works (and why most small sites that "don't show up" have a fixable problem), finding what people search for with free tools, pages that rank, the technical basics checklist, content worth finding, local SEO with Google Business Profile, and earning links and measuring what works in Search Console.
Three appendices: a week-by-week 30-day plan, an on-page checklist for every important page, and a plain-English glossary.
How it works
About 4,500 words in one HTML file that opens in any browser and works offline. Every chapter ends with an exercise on your own site. Short on time? Start with the 30-day plan and follow it into the chapters. Everything uses free tools — Google Search Console, PageSpeed Insights, autocomplete and the search results themselves.
No tricks, no shortcuts that get sites penalised, and no promises of page one in a week — just the fundamentals that keep working.
License
Personal use — read it and apply it to your own sites. Reselling or redistributing the guide itself isn't permitted. Includes free lifetime updates.