What's in the kit

Client email scripts

15 emails for the awkward moments — 3 previewed below

Previewed below

Proposal

Two pages, three-option pricing, plus a fully worked example

In the kit

Services agreement + SOW

Twelve plain-English clauses and an exact scope document

In the kit

Client onboarding

Questionnaire, week-one checklist and kick-off email

In the kit

Project close-out

Final-week checklist, handover and 30-day check-in

In the kit

Invoice + rate calculator

Two browser tools: bill clients, and price yourself properly

In the kit

Sample: 3 of the 15 email scripts

Each script comes with a note on when to send it and why it's written that way.

#5 Responding to an out-of-scope request

Say yes to the idea, put a price and a date on it, and require a written go-ahead. Never just start.

Hi [name],

Great idea — happy to add [feature]. It's outside our current scope, so
here's what it would involve:

- **Cost:** [$amount]
- **Timing:** adds [x] working days, so delivery moves to [date]

Reply "go ahead" and I'll fold it in. Or we can save it for a phase two
after launch, which keeps the current date.

[Your name]

#10 Payment reminder — firm (7 days late)

**Subject:** Invoice [#] — now overdue

Hi [name],

Invoice [#] for [$amount] was due on [date] and is now 7 days overdue.
Could you let me know when I can expect payment? If there's a problem with
the invoice, tell me and I'll sort it out straight away.

[Your name]

#12 Asking for a testimonial

Ask within a week of a successful delivery, while they're happy. Make it nearly zero effort with three short questions.

**Subject:** A small favour?

Hi [name],

It's been great working on [project]. If you're happy with how it went,
would you be willing to write a couple of sentences I could share on my
site? Answering any of these is plenty:

- What was the situation before we worked together?
- What changed afterwards?
- Would you recommend me, and to whom?

If it's easier, reply with a few notes and I'll draft something for you to
approve.

[Your name]

This is a preview. It shows 3 of the 15 email scripts. The full kit adds the other twelve (proposal follow-ups, discount requests, missed deadlines, revision limits, the friendly and final payment reminders, referrals, raising rates and ending a client), plus the proposal with a worked example, the services agreement and statement of work, client onboarding, project close-out, and the invoice and rate-calculator tools.