What's included
Seven lessons: knowing who you're talking to (and collecting their exact words), the one-sentence promise, headlines that get read, proof that makes people believe you, the ten-part shape of a sales page, emails people open and read, and editing — where copy actually gets good.
Three appendices: ten before-and-after rewrites that show each principle applied, a pre-publish checklist for pages and emails, and fill-in formulas for headlines, openings, product descriptions, buttons and P.S. lines.
How it works
About 4,500 words in one HTML file that opens in any browser and works offline. Every lesson ends with a 15–30 minute exercise. Do them on your own product and, by the end, you'll have a page of real customer language, twenty headlines, a full sales page draft, a welcome email and a sales email — edited and checked.
It's honest copywriting: no fake scarcity, no invented testimonials, no hype words. Specific, believable writing that sounds like a person.
License
Personal use — read it and apply it to your own work. Reselling or redistributing the course itself isn't permitted. Includes free lifetime updates.